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Urban Eats

Packaging, Graphic Design

Get ready to sink your teeth into Urban Eats' new line of frozen pizzas, designed specifically for busy young professionals in Australia.

 

As part of my proposal, I created a mouth-watering packaging concept for the "BBQ Chicken & Bacon" flavour, complete with an eye-catching colour scheme that perfectly captures the essence of the pizza.

 

My presentation takes you through the entire process, from concept to final design, so you can see how the magic happens.

 

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Refinement

After exploring various options inspired by take-away boxes and frozen pizzas, I select the best idea and push it further to see its potential.

 

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Exploration

I drew inspiration from takeout boxes and frozen pizzas, and explored a range of design options - some successful, others not - before finalizing the perfect concept.

 

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Final

From exploration to execution, the design process for Urban Eats' new frozen pizza packaging was a blast! With careful consideration and a keen eye for detail, I refined the layout and colours to create a concept that truly pops!

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