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Schweppes
Packaging, Brand & Product Design
Schweppes, with their 235 years of expertise in crafting quality sparkling beverages, has teamed up with TRA, Dig Agency and me to research the growing movement of non-alcoholic drink options for adults.
We developed concept options and put them towards focus groups to gauge public opinion. The project's goal was not to create a new Schweppes product, but to stay ahead of trends and understand potential options for non-alcoholic beverages.
Example - Craft Soda
Check out these 11 non-alcoholic beverage concepts I created for Schweppes in collaboration with TRA and Dig Agency. For unbiased research, we opted to title each product based on its ingredients instead of using brand names.
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