Mars Wrigley
Event Creative Direction
Are you ready for a sugar rush? For Mars Wrigley Asia's All Associates Day event, I teamed up with event agency DG Global to create a range of eye-catching graphic and visual assets, including lanyards, signage, marketing materials, and even custom t-shirts.
The event brought together top people from Mars Wrigley Asia for a week of brainstorming and strategizing in Bangkok, all centered around the theme of "Creating Moments of Happiness." I also created a playful style guide for the conference rooms that really captured the spirit of the event.
The result was a big hit and showcased my ability to deliver top-notch design solutions for high-profile events.
Arriving at the Millenium Hilton, guests were greeted with digital and physical wayfinding, picking up custom lanyards before heading off to engaging workshops and conference rooms. And what's an event without chocolates and photo opportunities to keep the creative juices flowing?
Step into one of the conference rooms of the Mars Wrigley All Associates Day, and you'll be transported to a world of immersive design inspired by Bangkok's neon lights. I took a unique approach to these spaces, focusing on a white-on-white color palette that served as the perfect canvas for creative lighting design.
By using colored lighting to control the mood of the room, we were able to craft a dynamic atmosphere that shifted seamlessly throughout the event, amplifying the messaging and creating an unforgettable experience for all attendees.
