Justine's
Brand, Packaging, Advertising, Graphic Design
Get ready to indulge in the guilt-free and delicious Justine's Cookies, the protein-packed treats that are taking over the FMCG industry! As the company enters international markets, I was thrilled to lead the charge on a complete company rebrand.
With a new style guide in hand, we updated the packaging to better
connect with the target audience and streamlined production for efficient
mass-production.
Download the digital copy below and discover the sweet success story of Justine's Cookies
Revamped packaging for Justine's Cookies now features a sleek and streamlined design, consisting of four plates per flavour.
The new design, with only a fraction of the previous number of plates required, leads to significant cost savings.
Using my creativity and attention to detail, I developed packaging designs for five mouth-watering flavours of Justine's Cookies. The designs were tailored to each of the 28 countries where the cookies are now available, with six of those requiring unique packaging. Additionally, I created mini versions of each flavour, complete with their own distinctive packaging.
To make sure Justine's Cookies stood out on store shelves, I designed unique point-of-sale boxes for each flavor. These boxes featured the updated branding, eye-catching colors, and essential nutritional information to catch customers' eyes.
Nick did a fabulous job in helping us rebrand. He worked closely with our printer, modifying his design to keep both the commercial interests along with costs in check. By understanding how the printing company charges and lays the printing plates, he saved the business a lot of money.
Another complication with this rebrand was the breadth of work. It might seem like we have only 5 SKUS, but because we sell in over 28 countries, there are many variants of packaging. Between everything, Nick methodically helped us design over 15 variants, each with their own sets of requirements. We have definitely improved our outreach and grown our business and Nick has played an important role.
I am certain, Nick with his commerciality is a great addition to any team.
Marketing Manager - Dhiraj B
