Gropak
Advertising, Graphic Design, Digital Marketing
Gropak, the innovative Kiwi company, boasts a product that's as unique as it is delicious: Sunlite Potatoes, a low-carb spud that's perfect for New Zealand's climate.
As part of their exciting rebrand and product launch, I had the pleasure of crafting stunning visual content for their social media and digital marketing campaigns. I put together three sets of six images, each tailored to a different audience, to help Gropak make a splash in the local market.
Set One
For Gropak's "Sunlite Potatoes" launch, I created a diverse range of social media content tailored for their target audiences. The first set was crafted for a broad audience in New Zealand. I worked with provided copy and assets to create unique layouts for each post and ad, ensuring that they didn't appear repetitive. These templates can be repurposed in the future with new photos and copy for future campaigns.
Set Two
To further improve the social media and digital marketing campaigns for Gropak's "Sunlite Potatoes," I created six more images using one of the previously designed templates. However, this time, each image was customized to target a specific region or city in New Zealand. The overall layout remained the same to facilitate easy data analysis, while the copy and photos were tailored to match the unique flavor of each area. The targeted regions included Southland, West Coast, Canterbury, Otago, Tasman, and Auckland.
Set Three
For the final set, I focused on creating templates for Instagram posts and ads. As there was no established marketing strategy in place for this platform, I designed six versatile layouts that can be used later on. Placeholder text was used as a stand-in, along with default photos that will be replaced with custom ones to create a range of posts, similar to the ones in the previous sets.
