As part of my work with Traverse Advertising, I helped create a proposal for the Caltex campaign "Snap for Prizes!" in partnership with New Zealand companies Countdown and AA Smartfuel.

 

I illustrated the storyboard concept as part of the proposal and was thrilled when Caltex loved the idea. From there, we moved on to making costumes, filming, and editing, with the final product being a huge success.

 

The campaign was executed digitally and advertised on TVNZ OnDemand and social media channels, driving significant engagement and interest from consumers.